From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions


From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions, Ketchum / The Puerto Rico Tourism Company
What a comeback - Puerto Rico was up and running again as a tourist destination within just six months of its double hurricane disasters. Holiday destinations were 100 percent full, or very near. A turnaround that would normally be expected to take about two years. The campaign generated nearly 6.5 billion media impressions spreading the word that the island was open for business.