Believe In Me

Believe In Me, FCB Inferno / Barnardo's
A fresh approach created a highly motivating campaign without resorting to shock tactics. By concentrating on children’s positive achievements, Believe in Me brought in more than £1 million in donations, increased awareness of Barnardo’s and a greater understanding of the charity’s work. An audience reach of 122 million resulted in 1.4 million new fundraising leads.