Kids tariff


Kids tariff, OPTIMUM MEDIA, Moscow branch / PepsiCo Russia
Agusha knows that mothers choose best for their children. At the same time it is well known that not every family uses special equipment for transporting their kids while driving a car. It is proven by a number of tests that special baby seats decrease risk of children injuries. Together with that it was almost impossible to order a taxi with appropriate chairs for children aged between 1 and 7 . Based on that Agusha and Yandex. Taxi have launched a special Kids Fare available in large Russian cities and equipped 8 333 taxi cars with high-quality safety car seats. Besides this the partners have reminded parents and drivers about safety rules while transporting kids in framework of the campaign.