Sama's Lunchbox

Sama's Lunchbox, Zulu Alpha Kilo / Whirlpool Canada
A short documentary film featuring a family of Syrian immigrants, called Sama’s Lunchbox - An Every Day Care Story, linked washing machine, fridge and stove manufacturer Whirlpool to Canadian consumers’ strong sense of community and caring. Viewed more than 2.7 million times online, it established a strong link between the brand and the desire to provide the best care.