Sindoor Khela - No Conditions Apply

Sindoor Khela - No Conditions Apply, FCB India / Times Of India
After four centuries of being a festival celebrating the status of married women, Sindoor Khela was transformed into a celebration for all women by the No Conditions Apply Campaign. More than 700 million people were reached as it became the number one topic trending on social media. Coverage in the Times of India boosted sales taking it to top spot in Bengal.