The Wildlife Selfie Code

The Wildlife Selfie Code, 11 London / World Animal Protection
Turning attention of would-be animal lovers to the bigger picture, highlighted the behind-the-scenes suffering unknowingly caused by posing for wildlife selfies. More than a quarter of a million people signed up the the Wildlife Selfie Code, well above target, and Instagram decided to ban cruel wildlife selfies. The campaign reached 15.7 million people.