ABOUT THE AWARDS


PRWeek, Campaign and Third Sector have joined together to celebrate creativity with heart and are delighted to announce that entries for the inaugural Campaigns for Good Awards are now open.

This is the first time three leading Haymarket titles in the PR, advertising and charity sectors have joined together to recognise great campaigns.

The objective of the Awards is to reward excellence and recognise campaigns that use creative ideas successfully to further positive causes. It follows a rise in ‘cause marketing’, particularly by brands wishing to position themselves as a positive force in society.
 
The Awards are open to agencies, brands, public sector organisations, charities and NGOs. This is the ultimate accolade for those marketing and promoting good causes.

Before submitting we recommend you download our entry kit which provide details on the rules of entry, eligibility period, template for entry and lots of useful hints and tips on how to submit a winning entry.

WHY SHOULD YOU ENTER?




  • Have your work awarded best in class by our judging panel of well respected peers across PR, advertising and charity sector- giving your work the validation and accreditation it deserves

  • Chosen winners will also be selected to present their case studies at a PRWeek Breakfast Briefing event in Autumn 2018 

  • All shortlisted entries will receive a bespoke logo to promote their achievement. Winners and high commendations will receive a full branding suite after the results are announced

  • Coverage will be spread across PRWeek, Campaign and Third Sector - maximising exposure for the winning campaigns and resulting in extensive positive publicity for the agencies, brands, charities, NGOs and public sector bodies behind them making this Award the ultimate accolade

Ultimately, winning a Campaigns for Good Award will help;

  • Agencies to acquire new local, international and global clients

  • Brands to strengthen their Corporate Social Responsibility profile

  • Charities to raise their profile, and enhance their credentials as an attractive partner for potential corporate development initiatives

  • Public sector bodies to demonstrate the value of their campaigns and the PR/Marketing function to their organisation


CATEGORIES


For campaigns driven by private sector brands or corporations. They may or may not be in association with another party; for example, a charity or a public sector body. However, the brand will take the lead in the concept and execution. An agency or agencies may or may not be involved in the campaigns.

 

Best Public Awareness Campaign
For campaigns that raise awareness of an issue that is beneficial to public health, safety and/or wellbeing and promote it in an effective way. Topics could include: drink driving, speeding, obesity/diet, drugs, mental health, domestic abuse, animal care and piracy.

Judges will be looking for original, creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (for example, changing a law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Progressive Cause Campaign
For campaigns that raise awareness of an issue that is linked to a progressive political cause and promote it in an effective way. For example, it could focus on gender, race, or sexuality.

Judges will be looking for original creative ideas, and for campaigns that are not afraid of taking a clear stance on a sometimes-controversial topic. Ideally the campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (for example, changing a law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns that raise awareness of an environmental cause or issue and promote it in an effective way.

Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (for example, changing a law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Global
For campaigns focused on raising money for a particular global causes. For example: natural disasters, war & conflict, terrorism.

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits (for example, changing a law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Local
For campaigns focused on raising money for a particular cause on a national or regional level. For example, in the aftermath of a natural, or other type of disaster (i.e. Grenfell Tower, the terrorist attacks of 2017).

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits (for example, changing a law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

For campaigns by public sector bodies, or partially-autonomous organisations that report into public sector bodies. The campaigns may or may not have involved an agency or agencies. An agency or agencies may or may not be involved in the campaigns.

 

Best Public Awareness Campaign
For campaigns that raise awareness of an issue that is beneficial to public health, safety and/or wellbeing and promote it in an effective way. Topics could include: drink driving, speeding, obesity/diet, drugs, mental health, domestic abuse, animal care, piracy.

Judges will be looking for original, creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Progressive Cause Campaign
For campaigns that raise awareness of an issue that is linked to a progressive political cause and promote it in an effective way. For example, it could focus on gender, race, or sexuality.

Judges will be looking for original creative ideas, and for campaigns that are not afraid of taking a clear stance on a sometimes-controversial topic. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns that raise awareness of an environmental cause or issue and promote it in an effective way.

Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Global
For campaigns focused on raising money for a particular fundraising cause on a global level. For example: natural disasters, war & conflict, terrorism.

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Local
For campaigns focused on raising money for a particular fundraising cause on a national or regional level. For example, in the aftermath of a natural, or other type of disaster (i.e. Grenfell Tower, the terrorist attacks of 2017).

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

For campaigns driven by charities or NGOs. They may or may not be in association with another party; for example, a public sector body. However, the charity or NGO will take the lead in the concept and execution. An agency or agencies may or may not be involved in the campaigns.

 

Best Public Awareness Campaign
For campaigns that raise awareness of an issue that is beneficial to public health, safety and/or wellbeing and promote it in an effective way. Topics could include: drink driving, speeding, obesity/diet, drugs, mental health, domestic abuse, animal care, piracy.

Judges will be looking for original, creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Progressive Cause Campaign
For campaigns that raise awareness of an issue that is linked to a progressive political cause and promote it in an effective way. For example, it could focus on gender, race, or sexuality.

Judges will be looking for original creative ideas, and for campaigns that are not afraid of taking a clear stance on a sometimes-controversial topic. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns that raise awareness of an environmental cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue.

Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Global
For campaigns focused on raising money for a particular fundraising cause on a global level. For example: natural disasters, war & conflict, terrorism.

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Local
For campaigns focused on raising money for a particular fundraising cause on a national or regional level. For example, in the aftermath of a natural, or other type of disaster (i.e. Grenfell Tower, the terrorist attacks of 2017).

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

For campaigns that involve collaboration between a number of different organisations; for example, brands, public sector bodies, charities, corporations. For each category, judges will be looking for evidence of the organisations working effectively together for the cause. An agency or agencies may or may not be involved in the campaigns.

 

Best Public Awareness Campaign
For campaigns that raise awareness of an issue that is beneficial to public health, safety and/or wellbeing and promote it in an effective way. Topics could include: drink driving, speeding, obesity/diet, drugs, mental health, domestic abuse, animal care, piracy.

Judges will be looking for original, creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue and/or the organisations involved. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (eg: a change in the law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Progressive Cause Campaign
For campaigns that raise awareness of an issue that is linked to a progressive political cause and promote it in an effective way. For example, it could focus on gender, race, or sexuality.

Judges will be looking for original creative ideas, and for campaigns that are not afraid of taking a clear stance on a sometimes-controversial topic. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue and/or the organisations involved. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (eg: a change in the law). The winning campaign will be expected to provide data to support its claims, where

 

Best Fundraising & Advocacy Campaign, Global
For campaigns focused on raising money for a particular fundraising cause on a global level. For example: natural disasters, war & conflict, terrorism.

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and/or the organisations involved. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits (eg: a change in the law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Local
For campaigns focused on raising money for a particular fundraising cause on a national or regional level. For example, in the aftermath of a natural, or other type of disaster (i.e. Grenfell Tower, the terrorist attacks of 2017).

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns that raise awareness of an environmental cause or issue and promote it in an effective way.

Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue and/or the organisations involved. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (eg: a change in the law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

For organisations that have delivered multiple campaigns

 

Agency of the Year
For an agency of any discipline that has demonstrated its ability to product effective campaigns for good causes across multiple clients.

Judges will be looking for agencies that have used a variety of techniques and channels in their campaign work to great effect, and those that have creativity at their heart. The winning entrant will be expected to provide data to support its claims, where appropriate.

 

Brand of the Year
For a private sector brand or corporation that has demonstrated its commitment to a good cause or good causes through more than just a single campaign in the year.

The winning brand will be able to show that a positive purpose and cause is crucial to everything it does. The winning entrant will be expected to provide data to support its claims, where appropriate.

 

Company of the Year
For a brand or multiple brand-owning company that has shown its commitment to good cause campaigns across multiple brands over the year.

The winning brand will be able to show that a positive purpose and cause is crucial to everything it does, and that its actions have had a demonstrable positive impact. The winning entrant will be expected to provide data to support its claims, where appropriate.

 

Public Sector Organisation of the Year
For public sector body, or partially-autonomous organisations that report into public sector bodies, that have campaigned the most effectively for a good cause or good causes over the year.

Judges will look or evidence of multiple, successful campaigns. The winning entrant will be expected to provide data to support its claims, where appropriate.

 

Charity or NGO of the Year
For charity or NGOs that have campaigned the most effectively for a good cause or good causes over the year.

Judges will look or evidence of multiple, successful campaigns. The winning entrant will be expected to provide data to support its claims, where appropriate.

 

KEY DATES & ENTRY FEES


Key Dates



Early Bird Entry Deadline - 10 May 2018

Standard Entry Deadline - 24 May 2018

ENTRY FEES



Early Bird Entry Fee - £350 + VAT

Standard Entry Fee - £450 + VAT

WINNING EXAMPLES OF GOOD CAMPAIGNS


WINNER: Absolut Vodka & BBH

“Absolut Kiss”

Campaign Big 2017 Winner - Alcoholic Drinks

Championing gender, racial and professional equality.

WINNER: Battersea Dogs & Cats Home

"Five year for animal cruelty"

PRWeek Awards 2017 Winner - Public Affairs

Campaigned to raise the maximum penalty for animal cruelty from six months to five years.

WINNER: Weber Shandwick & ActionAid

#Brutalcut

PRWeek Awards 2017 Winner - Best Use of Creativity

To get people talking about the uncomfortable subject of female genital mutilation (FGM).

HOW TO ENTER


The Campaigns for Good Awards is open to all agencies, brands, public sector organisations, charities and NGOs. 

The entry that you submit in this phase is the only evidence that will accompany your submission throughout the judging process. Your written entry paper must be no more than two single sheets of A4 when printed (10 point type, single line spacing), which you will need to upload from your desktop. You may illustrate your submission PDF with thumbnail images, but these should be kept to a minimum. All entries should follow the template sub headings listed in the entry kit and entries exceeding two sides will automatically receive lower scores from the Judges.

ELIGIBILITY 
The eligibility period for submissions should relate to the period of 1 December 2016 – 10 May 2018. If your campaign took place outside these dates, please only discuss the activity that took place between them.

TEMPLATE FOR ENTRY
Your written entry is the basis on which you will be judged and shortlisted. The two pages should show how you meet all of the criteria in your chosen category. At the beginning of your two pages the following information must be stated:

  • Name of category entered
  • Title of work (for Campaign categories) or name of company (for Organisations of the Year categories)
  • Agency / Company (as applicable) submitting the entry 

SUBHEADINGS 
Within your two pages please use the following as subheadings under which you should clearly enter your information.

  • Budgets -please give an outline of costs related to the campaign and overall budget
  • Objective (if in-house or charity/NGO) or brief from client (if agency)
  • Strategy
  • Method deployed
  • Outcome, including formal evaluation of results
  • Relation to objectives, brief and cost-effectiveness
  • Creativity/originality
  • Indication of third-parties or outside contractors where used
  • Category specific criteria 

The headings you elect to use will vary from project to project, but failure to include relevant or necessary information under the appropriate sub-headings above will result in your project receiving lower scores from the expert judging panels.

NOTE: If you are submitting an entry in the ORGANISATION CATEGORIES (MULTIPLE CAMPAIGNS) the above sub- headings may not be applicable, but specific category criteria should be adhered to for entry guidance.

For more details on how to enter and hints and tips make sure you download the entry kit.


ENTER NOW


Chair of Judges


Judges


Judges Nominations


The Campaigns For Good Awards pride ourselves on our rigorous and objective judging process where only the best of the best are awarded. You can nomin

CONTACT US


Olivia Petty
Event Manager

E: olivia.petty@haymarket.com
P: 020 8267 4049