Campaigns for Good 2019 updates


ABOUT THE AWARDS


Recent years have seen cause marketing move from a niche pursuit to a truly popular approach among major corporations and brands, reaching near ubiquity in some industries. Old style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations.

At the same time, charities, NGOs and public sector bodies have continued to innovate and produce powerful, effective campaigns for their own causes.

Against this backdrop, leading Haymarket titles PRWeek, Campaign and Third Sector launched The Campaigns for Good Awards, recognising campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them.

Now in its second year, the Awards are open to agencies, brands, public sector bodies, charities and NGOs.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Campaigns for Good Award is a perfect way to demonstrate your organisation's abilities to excel in this crucial area.

Categories and criteria


For campaigns driven by private sector brands or corporations. They may or may not be in association with another party; for example, a charity or a public sector body. However, the brand will take the lead in the concept and execution. An agency or agencies may or may not be involved in the campaigns.

 

Best Public Awareness Campaign
For campaigns that raise awareness of an issue that is beneficial to public health, safety and/or wellbeing and promote it in an effective way. Topics could include: drink driving, speeding, obesity/diet, drugs, mental health, domestic abuse, animal care and piracy.

Judges will be looking for original, creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (for example, changing a law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Progressive Cause Campaign
For campaigns that raise awareness of an issue that is linked to a progressive political cause and promote it in an effective way. For example, it could focus on gender, race, or sexuality.

Judges will be looking for original creative ideas, and for campaigns that are not afraid of taking a clear stance on a sometimes-controversial topic. Ideally the campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (for example, changing a law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns that raise awareness of an environmental cause or issue and promote it in an effective way.

Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (for example, changing a law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

For campaigns by public sector bodies, or partially-autonomous organisations that report into public sector bodies. The campaigns may or may not have involved an agency or agencies. An agency or agencies may or may not be involved in the campaigns.

 

Best Public Awareness Campaign
For campaigns that raise awareness of an issue that is beneficial to public health, safety and/or wellbeing and promote it in an effective way. Topics could include: drink driving, speeding, obesity/diet, drugs, mental health, domestic abuse, animal care, piracy.

Judges will be looking for original, creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Progressive Cause Campaign
For campaigns that raise awareness of an issue that is linked to a progressive political cause and promote it in an effective way. For example, it could focus on gender, race, or sexuality.

Judges will be looking for original creative ideas, and for campaigns that are not afraid of taking a clear stance on a sometimes-controversial topic. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Local
For campaigns focused on raising money for a particular fundraising cause on a national or regional level. For example, in the aftermath of a natural, or other type of disaster (i.e. Grenfell Tower, the terrorist attacks of 2017).

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

For campaigns driven by charities or NGOs. They may or may not be in association with another party; for example, a public sector body. However, the charity or NGO will take the lead in the concept and execution. An agency or agencies may or may not be involved in the campaigns.

 

Best Public Awareness Campaign
For campaigns that raise awareness of an issue that is beneficial to public health, safety and/or wellbeing and promote it in an effective way. Topics could include: drink driving, speeding, obesity/diet, drugs, mental health, domestic abuse, animal care, piracy.

Judges will be looking for original, creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Progressive Cause Campaign
For campaigns that raise awareness of an issue that is linked to a progressive political cause and promote it in an effective way. For example, it could focus on gender, race, or sexuality.

Judges will be looking for original creative ideas, and for campaigns that are not afraid of taking a clear stance on a sometimes-controversial topic. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns that raise awareness of an environmental cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue.

Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Global
For campaigns focused on raising money for a particular fundraising cause on a global level. For example: natural disasters, war & conflict, terrorism.

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising & Advocacy Campaign, Local
For campaigns focused on raising money for a particular fundraising cause on a national or regional level. For example, in the aftermath of a natural, or other type of disaster (i.e. Grenfell Tower, the terrorist attacks of 2017).

Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the brand. There will be a particular focus on campaigns that are shown to have helped raise money for the cause, and/or have other demonstrable benefits. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

For campaigns that involve collaboration between a number of different organisations; for example, brands, public sector bodies, charities, corporations. For each category, judges will be looking for evidence of the organisations working effectively together for the cause. An agency or agencies may or may not be involved in the campaigns.

 

Best Public Awareness Campaign
For campaigns that raise awareness of an issue that is beneficial to public health, safety and/or wellbeing and promote it in an effective way. Topics could include: drink driving, speeding, obesity/diet, drugs, mental health, domestic abuse, animal care, piracy.

Judges will be looking for original, creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue and/or the organisations involved. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (eg: a change in the law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns that raise awareness of an environmental cause or issue and promote it in an effective way.

Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue and/or the organisations involved. Judges will also look favourably on campaigns that are shown to have helped raise money for the cause, where appropriate, or have other demonstrable benefits (eg: a change in the law). The winning campaign will be expected to provide data to support its claims, where appropriate.

 

For organisations that have delivered multiple campaigns

 

Agency of the Year
For an agency of any discipline that has demonstrated its ability to product effective campaigns for good causes across multiple clients.

Judges will be looking for agencies that have used a variety of techniques and channels in their campaign work to great effect, and those that have creativity at their heart. The winning entrant will be expected to provide data to support its claims, where appropriate.

 

Key Information


Deadlines and fees

Key dates

Entries will open on - Tuesday 8 January 2019

Entries will close on - Tuesday 5 March 2019

Late entries will close on - Tuesday 19 March 2019

The shortlist will be announced on the Awards website and on the Campaign, PRWeek and Third Sector brand websites.

Entry fees

Entries submitted by Tuesday 5 March 2019:
Standard entry fee - £370 +VAT per entry

Entries submitted after Wednesday 6 March 2019:
Late entry fee - £470 +VAT per entry

Entries will be accepted until Tuesday 19 March 2019

WHY SHOULD YOU ENTER?


  • Have your work awarded best in class by our judging panel of well respected peers across PR, advertising and charity sector- giving your work the validation and accreditation it deserves

  • All shortlisted entries will receive a bespoke logo to promote their achievement. Winners and high commendations will receive a full branding suite after the results are announced

  • Winners coverage will be spread across PRWeek, Campaign and Third Sector in print and online - maximising exposure for the winning campaigns and resulting in extensive positive publicity for the agencies, brands, charities, NGOs and public sector bodies behind them making this Award the ultimate accolade. To see last years 

Ultimately, winning a Campaigns for Good Award will help;

  • Agencies to acquire new local, international and global clients

  • Brands to strengthen their Corporate Social Responsibility profile

  • Charities to raise their profile, and enhance their credentials as an attractive partner for potential corporate development initiatives

  • Public sector bodies to demonstrate the value of their campaigns and the PR/Marketing function to their organisation


WINNING EXAMPLES OF GOOD CAMPAIGNS


WINNER: Pegasus & Samaritans, Network Rail, British Transport Police & Rail Delivery Group

“Small Talks Saves Live”

Campaigns for Good 2018 Winner - Campaign of the year

Campaign tackling the delicate and distressing subject of suicides on the railway.

Judge Oonagh Goodman said: "This campaign will save lives."

WINNER: Ketchum with AMV BBDO & Libresse

"#bloodnormal"

Campaigns for Good 2018 winner - Brand Led - Best Progressive Cause Campaign

A campaign supporting that girls having periods shouldn't be a taboo subject, nor should it be hidden.

This campaign generated 4.5 bullion social media impressions and generated more than 150 storing in global news media.

WINNER: Jungle Creations & WWF

"Shrinking Habitat"

Campaigns for Good 2018 Winner - Charity or NGO Campaigns - Best Environmental Cause Campaign

A video emphasising the negative impact human actions can have on our planet and the animals.

Judge Nana Anto-Awuakye said: "Would be an outstanding winner."

Judges Nominations


Nominate a judge for the 2019 awards.

CONTACT US


Olivia Petty
General enquiries

E: olivia.petty@haymarket.com
P: 020 8267 4049

James Butters
Sponsorship opportunities

E: james.butters@haymarket.com
P: 0208 267 8290

Steven Forsdick
Sponsorship opportunities

E: steven.forsdick@haymarket.com
P: +44 7464 494732