PRWeek, Campaign and Third Sector have joined together to celebrate creativity with heart and are delighted to announce that entries for the inaugural Campaigns for Good Awards are now open.

This is the first time three leading Haymarket titles in the PR, advertising and charity sectors have joined together to recognise great campaigns.

The objective of the Awards is to reward excellence and recognise campaigns that use creative ideas successfully to further positive causes. It follows a rise in ‘cause marketing’, particularly by brands wishing to position themselves as a positive force in society.
The Awards are open to agencies, brands, public sector organisations, charities and NGOs. This is the ultimate accolade for those marketing and promoting good causes.

Before submitting we recommend you download our entry kit which provide details on the rules of entry, eligibility period, template for entry and lots of useful hints and tips on how to submit a winning entry.


  • Have your work awarded best in class by our judging panel of well respected peers across PR, advertising and charity sector- giving your work the validation and accreditation it deserves

  • Chosen winners will also be selected to present their case studies at a PRWeek Breakfast Briefing event in Autumn 2018 

  • All shortlisted entries will receive a bespoke logo to promote their achievement. Winners and high commendations will receive a full branding suite after the results are announced

  • Coverage will be spread across PRWeek, Campaign and Third Sector - maximising exposure for the winning campaigns and resulting in extensive positive publicity for the agencies, brands, charities, NGOs and public sector bodies behind them making this Award the ultimate accolade

Ultimately, winning a Campaigns for Good Award will help;

  • Agencies to acquire new local, international and global clients

  • Brands to strengthen their Corporate Social Responsibility profile

  • Charities to raise their profile, and enhance their credentials as an attractive partner for potential corporate development initiatives

  • Public sector bodies to demonstrate the value of their campaigns and the PR/Marketing function to their organisation


The Wildlife Selfie Code

11 London

Client: World Animal Protection

Just ask' for UKST

11 London

Client: UK Sepsis Trust

Saving lives in Anguilla: Ensuring the UK Government protects its citizens


Call of the Warrior


Client: Dexcom

Forever Against Animal Testing

The Body Shop

Square Mile Challenge

Barley Communications

Client: Hubbub

Borough Market: Leading the way on drinking fountains

Barley Communications

Client: Borough Market

Cards with Heart


Client: Moonpig

European Week of Sport


Client: European Commission

Pan-Mass Challenge 2017 – Records are Meant to be Broken


Client: Pan-Mass Challenge

The World's Most Sustainable Coffee Shop

Cult Events

Client: Percol Coffee

Turn the Tide on Plastic

Daily Mail

Outdoor Classroom Day

Edelman, MullenLowe

Client: Project Dirt and Unilever

Anything But Sorry

FCB Canada

Client: Canadian Down Syndrome Society

Sindoor Khela - No Conditions Apply

FCB India

Client: Times Of India

Queen Rules

FCB Inferno

Client: Unibet

Project Literacy

FCB Inferno

Client: Pearson

Believe In Me

FCB Inferno

Client: Barnardo's

FCB Inferno

Destination Pride


Client: PFLAG Canada

Trust Your Touch


Client: CoppaFeel!

Multiple projects: betty for schools / Young Women's Trust / Action on Fistula / Let's Do This

Forster Communications

Client: betty for schools / Young Women's Trust / Astellas EMEA / Tesco National Charity Partnership

British Science Week 2018

Four Communications

Client: British Science Association

Make Some Noise

Global Charities


GOOD Agency

Client: WaterAid


Happiness / An FCB alliance

Client: OVK / PEVR (Parents of Road Victims)

Come Out For LGBT

Hearts & Science UK and Mr. President

Client: Stonewall

The Right Guard AEROCYLE Gym


Shrinking Habitat

Jungle Creations

Client: WWF

Prescribed to Death

Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, and PHD

Client: National Safety Council

From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions


Client: The Puerto Rico Tourism Company


Ketchum with AMV BBDO

Client: Libresse

Take Five to Stop Fraud

Kindred Agency

Client: UK Finance and Home Office

Kindred Agency

Invisible People - telling the world about modern slavery

Kindred Agency

Client: National Crime Agency

Live from Inside the Human Body


Client: Cancer Research UK

Break Bread Smash Stigma

Narrative, Bensimon Byrne, One Method

Client: Casey House

There But Not There

Newsfeed PR

Client: Remembered


OMD Spain

Client: Greenpeace Spain

Small Talk Saves Lives


Client: Samaritans, Network Rail and British Transport Police

WriteNow: tackling under-representation on the nation’s bookshelves

Penguin Random House

Absolut Kiss with Pride

Pernod Ricard UK

Treat me well

Royal Mencap Society

Just Say Non!

Shape History

Client: British Pregnancy Advisory Service (BPAS)

Standing Up 4 Sitting Down

Stand Agency

Client: Anchor Trust

T-Mobile Uses MLB Postseason Sponsorship Platform to Drive Awareness for Hurricane Recovery with #HR4HR


“Share the Joy” – Shared Parental Leave Communication Campaign 2018

The Department of Business, Energy and Industrial Strategy and the Government Equalities Office

The Open University's #iwas campaign

The Open University


The Thomas Collective

Client: Seattle's Union Gospel Mission

L'Eau De Chris

W and BMB

Client: CALM

IFAD Field Report

Weber Shandwick

Client: IFAD

A Little Chicken Named Pong Pong

Weber Shandwick

Client: Pearson


Weber Shandwick

Client: Iceland Foods

Sama's Lunchbox

Zulu Alpha Kilo

Client: Whirlpool Canada


WINNER: Absolut Vodka & BBH

“Absolut Kiss”

Campaign Big 2017 Winner - Alcoholic Drinks

Championing gender, racial and professional equality.

WINNER: Battersea Dogs & Cats Home

"Five year for animal cruelty"

PRWeek Awards 2017 Winner - Public Affairs

Campaigned to raise the maximum penalty for animal cruelty from six months to five years.

WINNER: Weber Shandwick & ActionAid


PRWeek Awards 2017 Winner - Best Use of Creativity

To get people talking about the uncomfortable subject of female genital mutilation (FGM).

Chair of Judges



Olivia Petty
Event Manager

E: olivia.petty@haymarket.com
P: 020 8267 4049

Register for 2019 Campaigns for Good updates