Just Say Non!


Just Say Non!, Shape History / British Pregnancy Advisory Service (BPAS)
A satirical video pointing out that, for the price of emergency contraception (EC) in a UK pharmacy, a woman could fly to Paris, enjoy a treat and a glass of wine, buy her EC, fly home and still have change. The jovial touch spread the British message to millions online and in national media coverage. It worked with many outlets slashing the price from £28 to just £13.