ABOUT THE AWARDS


Entry deadline: Tuesday 19 March 2019
Recent years have seen cause marketing move from a niche pursuit to a truly popular approach among major corporations and brands, reaching near ubiquity in some industries. Old style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations.

At the same time, charities, NGOs and public sector bodies have continued to innovate and produce powerful, effective campaigns for their own causes.

Against this backdrop, leading Haymarket titles PRWeek, Campaign and Third Sector launched The Campaigns for Good Awards, recognising campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them.

Now in its second year, the Awards are open to agencies, brands, public sector bodies, charities and NGOs.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Campaigns for Good Award is a perfect way to demonstrate your organisation's abilities to excel in this crucial area.

CATEGORIES AND CRITERIA


Best Environmental Cause Campaign
For campaigns led by brands that raise awareness of an environmental cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Health Cause Campaign
For campaigns led by brands that raise awareness of a health-related cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Equality & Inclusion Cause Campaign
For campaigns led by brands that raise awareness of a cause or issue related to equality and inclusion and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Public Awareness Cause Campaign
For campaigns led by brands that raise awareness of a cause or issue that is relevant to the public - but does not fall in the category of ‘equality & inclusion’, ‘health cause’ or ‘environmental cause’ - and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising Campaign
For campaigns led by brands focused on raising money for a particular fundraising cause. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the organisation behind it. Judges will be looking for original creative ideas and will look favourably on campaigns that are shown to have helped raise money for the cause. There will be no particular bias based on the scale of the cause - it is equally applicable to small, regional/local fundraising campaigns as national or international ones. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Advocacy Campaign
For campaigns led by brands focused on advocacy for a particular cause. Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the organisation behind it. There will be a particular focus on campaigns that are aimed at changing a decision or policy, or that use the law to secure change. There will be no particular bias based on the scale of the cause - it is equally applicable to small, regional/local campaigns as national or international ones. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For charity or NGO campaigns that raise awareness of an environmental cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Health Cause Campaign
For charity or NGO campaigns that raise awareness of a health-related cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Equality & Inclusion Cause Campaign
For charity or NGO campaigns that raise awareness of a cause or issue related to equality and inclusion and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Public Awareness Cause Campaign
For charity or NGO campaigns that raise awareness of a cause or issue that is relevant to the public - but does not fall in the category of ‘equality & inclusion’, ‘health cause’ or ‘environmental cause’ - and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising Campaign
For charity or NGO campaigns focused on raising money for a particular fundraising cause. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the organisation behind it. Judges will be looking for original creative ideas and will look favourably on campaigns that are shown to have helped raise money for the cause. There will be no particular bias based on the scale of the cause - it is equally applicable to small, regional/local fundraising campaigns as national or international ones. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Advocacy Campaign
For charity or NGO campaigns focused on advocacy for a particular cause. Judges will be looking for original creative ideas. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the organisation behind it. There will be a particular focus on campaigns that are aimed at changing a decision or policy, or that use the law to secure change. There will be no particular bias based on the scale of the cause - it is equally applicable to small, regional/local campaigns as national or international ones. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns from a public sector body or bodies that raise awareness of an environmental cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Health Cause Campaign
For campaigns from a public sector body or bodies that raise awareness of a health-related cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Equality & Inclusion Cause Campaign
For campaigns from a public sector body or bodies that raise awareness of a cause or issue linked to equality and inclusion and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Environmental Cause Campaign
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) that raise awareness of an environmental cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Health Cause Campaign
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) that raise awareness of a health-related cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Equality & Inclusion Cause Campaign
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) that raise awareness of a cause or issue linked to equality and inclusion and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Public Awareness Cause Campaign
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) that are relevant to the public - but do not fall in the category of ‘equality & inclusion’, ‘health cause’ or ‘environmental cause’. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Fundraising Campaign
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) focused on raising money for a particular fundraising cause. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the organisations behind it. Judges will be looking for original creative ideas and will look favourably on campaigns that are shown to have helped raise money for the cause. There will be no particular bias based on the scale of the cause - it is equally applicable to small, regional/local fundraising campaigns as national or international ones. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Advocacy Campaign
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) focused on advocacy for a particular cause. Judges will be looking for original creative ideas and evidence of different organisations working together effectively for the same goal. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the organisations behind it. There will be a particular focus on campaigns that are aimed at changing a decision or policy, or that use the law to secure change. There will be no particular bias based on the scale of the cause - it is equally applicable to small, regional/local campaigns as national or international ones. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best Use of Creativity
For campaigns that demonstrate outstanding creative thinking and brilliant execution in order to reach determined goals. These goals could relate to health or environmental causes, public awareness, equality/inclusion, or other moral causes. The winning campaign will have at its heart a powerful and original idea, and the execution may combine excellent use of PR, advertising, marketing, or other genres. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best use of Digital/Social Media
For campaigns that demonstrate outstanding use of social media and/or other digital resources in order to reach determined goals. These goals could relate to health or environmental causes, public awareness, equality/inclusion, or other moral causes. The winning campaign will have at its heart a powerful and original idea, and the execution may combine excellent use of PR, advertising, marketing, or other genres. The winning campaign will be expected to provide data to support its claims, where appropriate.

 

Best use of Celebrity and/or Influencers
For campaigns that demonstrate outstanding use of a celebrity/celebrities and/or social media influencers in order to reach determined goals. These goals could relate to health or environmental causes, public awareness, equality/inclusion, or other moral causes. The winning campaign will have at its heart a powerful and original idea, and the execution may combine excellent use of PR, advertising, marketing, or other genres. The winning campaign will be expected to provide data to support its claims, where appropriate. For the purposes of this category, influencers are defined as individuals or groups who have built their own following organically via social and digital channels, with no pre-existing fame.

 

Agency of the Year
For an agency of any discipline that has demonstrated its ability to product effective campaigns for good causes across multiple clients. Judges will be looking for agencies that have used a variety of techniques and channels in their campaign work to great effect, and those that have creativity at their heart. The winning entrant will be expected to provide data to support its claims, where appropriate.

 

Brand of the Year
For a brand, corporation or multiple brand owning company that has demonstrated its commitment to a good cause or good causes through more than just a single campaign in the year. The winning brand will be able to show that a positive purpose and cause is crucial to everything it does. The winning entrant will be expected to provide data to support its claims, where appropriate.

 

KEY INFORMATION


Deadlines and fees

Key dates

Entries will close on - Tuesday 5 March 2019

Late entries will close on - Tuesday 19 March 2019

The shortlist will be announced on the Awards website and on the Campaign, PRWeek and Third Sector brand websites.

Entry fees

Entries submitted by Tuesday 5 March 2019: £370 +VAT per entry

Entries submitted after Wednesday 6 March 2019: £470 +VAT per entry

Entries will be accepted until Tuesday 19 March 2019

WHY SHOULD YOU ENTER?


  • Have your work awarded best in class by our esteemed judging panel of well respected peers across PR, advertising and charity sector- giving your work the validation and accreditation it deserves

  • All shortlisted entries will receive a bespoke logo to promote their achievement. Winners and high commendations will receive a full branding suite after the results are announced


Ultimately, winning a Campaigns for Good Award will help;

  • Agencies to acquire new local, international and global clients

  • Brands to strengthen their Corporate Social Responsibility profile

  • Charities to raise their profile, and enhance their credentials as an attractive partner for potential corporate development initiatives

  • Public sector bodies to demonstrate the value of their campaigns and the PR/Marketing function to their organisation


WINNING EXAMPLES OF GOOD CAMPAIGNS


WINNER: Pegasus & Samaritans, Network Rail, British Transport Police & Rail Delivery Group

“Small Talks Saves Live”

Campaigns for Good 2018 Winner - Campaign of the year

Campaign tackling the delicate and distressing subject of suicides on the railway.

Judge Oonagh Goodman said: "This campaign will save lives."

WINNER: Ketchum with AMV BBDO & Libresse

"#bloodnormal"

Campaigns for Good 2018 winner - Brand Led - Best Progressive Cause Campaign

A campaign supporting that girls having periods shouldn't be a taboo subject, nor should it be hidden.

This campaign generated 4.5 bullion social media impressions and generated more than 150 storing in global news media.

WINNER: Jungle Creations & WWF

"Shrinking Habitat"

Campaigns for Good 2018 Winner - Charity or NGO Campaigns - Best Environmental Cause Campaign

A video emphasising the negative impact human actions can have on our planet and the animals.

Judge Nana Anto-Awuakye said: "Would be an outstanding winner."

CHAIR OF JUDGES


SUE TIBBALLS, Chief Executive, The Sheila McKechnie Foundation
Sue Tibballs is a Chief Executive with over twenty five years’ experience working at the forefront of the social change sector in the UK. CEO of the Sheila McKechnie Foundation since January 2016, previous roles include CEO Women in Sport, Projects Director of The Future Foundation, and Women’s Affairs Campaigner at The Body Shop.

She is politically experienced including twice serving as a retained Ministerial Advisor. She is an excellent advocate and spokesperson regularly asked to give comment in the media. Sue was awarded an OBE for ‘services to sport’ in the 2014 New Year’s Honour’s list and has an Honorary Degree from Liverpool Edge Hill University for ‘services to women’s health’. She has served as a Trustee and Chair of Fawcett and is currently Patron of Crystal Palace Ladies’ Football Club.

Meet Our Panel


2019 Judges

CONTACT US


Olivia Petty
General enquiries

E: [email protected]
P: 020 8267 4049

James Butters
Sponsorship opportunities

E: [email protected]
P: 0208 267 8290

Steven Forsdick
Sponsorship opportunities

E: [email protected]
P: +44 7464 494732