Destination Pride

Destination Pride, FCB/SIX / PFLAG Canada
Creation of the data-driven search platform drew attention to the inequalities that still face members of the LGBTQ+ community in Canada, while offering help and support. The site was used in more than 150 countries, widely covered in international media, and was searched over 85,000 times. It raised social mentions of PFLAG Canada by 1,200 per cent.