L'Eau De Chris

L'Eau De Chris, W and BMB / CALM
This disruptive ‘tease and reveal’ campaign encouraged young men to speak freely about depression, anxiety and suicidal thoughts. Mental health and tragically high suicide rates among young males were thrust into the headlines in national news, supplements and lifestyle titles. As a result there was a 1,800 per cent increase in 18 to 24-year-olds visiting the CALM website.